Internet Marketing Newsletter by Charlotte Howard SEO Web Design
September 27th, 2008

Get your web pages working harder for you! Use this list to evaluate all of your web pages and increase their lead-generating, product-selling PROFIT POTENTIAL!

YOUR EFFECTIVE WEB PAGE CHECKLIST

	Define your customer and their pain / problem / need. You need to be clear about this in your mind before you create your web page.
	Define the purpose of your page. What is your objective? What do you want your reader to do after they have read your page? Again, this is a "mind" thing. It will keep you focused as you write your text.
	Write a great headline. The primary purpose of your headline is to get the attention of your ideal client and encourage them to read more. Try using drama, questions, or statements and see what works best.
	Chunk your information. Use sub-headers to organize your content so that it can be scanned. This helps your visitor find the information they are looking for quickly.
	Use a variety of formatting. Bulleted lists and negative space keep things nice and organized.
	Use a high-quality photo or two. Photos are part of your message and help ease eye strain.
	Write benefit-rich content. Make sure you are answering "What's in it for me?" or "How can you make my life better?"
	Write conversationally. Use "you" and "your" as often as you can. Only one person is reading your web page at a time anyway.
	KISS - Keep your sentences and paragraphs short and to the point. Do not use long run-on sentences. Break up long paragraphs. Reading web pages on a monitor is fatiguing. If your text is cumbersome, it will not be read.
	Place a testimonial or two on every page. Let your customers "rave" for you. I call this the "sprinkle" method. Positioning testimonials here and there on your website is more effective that having a Testimonials page that lists them all in one place.
	Link to other relevant pages on your website within your text.
	Make it easy for your visitor to get in touch with you. Make sure your contact information is prominent on every page.
	Tell your customers what you want them to do, or do next. This is your Call-To-Action. Make sure every page has one that is clear, noticeable, and unique.

I hope the list above is helpful. More great information for you will be coming soon. If you have a question or a topic you want to know more about, send me an e-mail and I'll answer it for all of you.

Have a fantastic day!


Charlotte Howard
Lead Designer, Internet Marketing Brain
Charlotte Howard SEO Web Design

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