Website Design Process

Your website is a reflection of you and your business. If it is designed correctly, it will impress visitors and increase your revenue.

Charlotte Howard Web Design will carefully guide you through a collaborative, thoughtful, and creative process as we build your website or improve your web presence.

When we are finished, you will have an extra-ordinary website and a valuable business tool.

Here is a brief outline describing the website designing process:

1. Define The Website, Research, and Consultation

For a new website, there are many issues that need to be considered before the design process begins.
For example:

• Why have a website? What is its purpose? To sell something? To provide information? Both?
• Has a domain name/s been acquired? We offer advise and support.
• What assets are needed? Do you already have logos, photography, graphics? Is content written?
• Has a hosting company been hired? We host!
• Who is your audience?
• What is the competition doing, locally and nationally in specific industry?
• Determine what you like/dislike about certain websites.
• What is your budget? Fees and payment schedule will also be discussed.

To redesign a website, a different set of questions need to be answered.

• How old is your current website?
• How much traffic is it getting? Statistics need to be analyzed.
• How is it performing in the Search Engines?
• Will the changes only be cosmetic? Are new images needed?
• Where is this site being advertised?
• Do you need a new hosting company?
• What is the competition doing, locally and nationally in specific industry?
• Does the site need to be optimized?
• What is the budget? Fees and payment schedule will be discussed at this time.

2. Web Design Work

Now comes the fun part. This creative collaboration is a fluid process and different for every client. Things that will be discussed, gathered, or created are:

• Logos and graphics
• High-quality photography
• Palettes
• Fonts
• Pages and page titles
• Navigation and hierarchy
• Animation
• Optimization research and marketing strategy
• Sound

3. Other Things to Consider

Are additional features required? Do you need to collect data? Manage content? How will this site grow over time? Who will be maintaining the site? Has a marketing plan been discussed and what are the goals? How will e-commerce be handled? Do you plan on broadcasting newsletters or auto-responders?

4. Creation of Website

Now your site will be built. Mockups will be created, navigation designed, web pages built and filled, images and text optimized, meta-tags written, links tested and all content proofed. This process takes place at our staging area and the website will be published once approved.

5. Maintenance and Marketing

After the website is published, customized maintenance and marketing plans will be designed to accommodate the unique needs of your business.

Websites in progress

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